Imayam Arts and Science College, located on a sprawling 125-acre campus along the Thuraiyur-Musiri highway, is an esteemed institution renowned for its scenic surroundings, with a breathtaking mountainous backdrop.

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Kannanur, Thuraiyur,
Tiruchirappalli Main Rd,
Tiruchirappalli - 621206

Accredited with 'A' Grade by NAAC Top Programmes: BA Tamil, BA English, B.Com, B.C.A, M.Sc, MBA, MCA
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Ph.D - Management & Commerce

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Overview

The Ph.D. program in Management & Commerce offers students the opportunity to undertake original, independent research in business management, finance, and related fields. This program is designed for those who wish to contribute new knowledge to the fields of commerce and management.

Curriculum Focus

Research Proposal Development

Literature Review and Hypothesis Testing

Advanced Research Methodologies

Dissertation Writing and Defense

Research Areas

Strategic Managements

Financial Management and Risk Analysis

Organizational Behavior and Development

Marketing and Consumer Behavior

Business Innovation and Sustainability


Research Proposal Development

This foundational phase equips scholars with the skills to formulate a viable and impactful research proposal. Emphasis is placed on identifying relevant research gaps, defining research objectives, and selecting appropriate theoretical frameworks. The module also introduces students to proposal structuring, academic writing, and ethical considerations in research.

Literature Review and Hypothesis Testing

Scholars are trained to conduct a comprehensive literature review to establish the theoretical base of their research. This includes evaluating existing studies, synthesizing scholarly perspectives, and identifying conceptual gaps. The course also covers hypothesis development, formulation of research questions, and the principles of scientific inquiry, laying the groundwork for empirical investigation.

Advanced Research Methodologies

This component focuses on both qualitative and quantitative research methods. Students gain expertise in sampling techniques, data collection instruments, statistical tools (e.g., SPSS, AMOS, R), case study methods, and econometric modeling. Training is also provided in survey design, interviews, content analysis, and other methodologies applicable to social science research.

Dissertation Writing and Defense

The final stage of the program involves the execution of original research culminating in a doctoral dissertation. Scholars receive guidance in structuring and writing their dissertation, data analysis, citation practices, and academic publishing. The program culminates in a formal defense, where candidates present and justify their research before an expert panel, demonstrating mastery in their chosen area of specialization.

Strategic Management

Research in this area explores competitive strategy, corporate planning, leadership, innovation strategies, and global business policy. Topics often address how organizations align their internal capabilities with external market opportunities to achieve long-term goals.

Financial Management and Risk Analysis

This domain focuses on financial planning, investment strategies, risk mitigation, financial modeling, and corporate finance. Research often evaluates how financial decisions impact organizational performance, shareholder value, and market stability.

Organizational Behavior and Development

This area investigates workplace dynamics, leadership styles, organizational culture, employee motivation, and change management. Studies aim to enhance organizational effectiveness through better understanding of human behavior within corporate structures.

Marketing and Consumer Behavior

Research explores areas such as branding, digital marketing, market segmentation, buying behavior, and customer experience. Scholars investigate how consumer psychology and emerging technologies shape market strategies and influence purchasing decisions.

Business Innovation and Sustainability

This area focuses on entrepreneurship, innovation management, sustainable business models, and corporate social responsibility. Research aims to address how businesses can drive innovation while ensuring long-term environmental, social, and economic sustainability.

Syllabus With Effect From 2025-26