Imayam Arts and Science College, located on a sprawling 125-acre campus along the Thuraiyur-Musiri highway, is an esteemed institution renowned for its scenic surroundings, with a breathtaking mountainous backdrop.
The MBA program provides specialized knowledge in business management, leadership, and strategic decision-making. The curriculum includes topics such as marketing, finance, human resources, and entrepreneurship, preparing students for high-level managerial roles.
Leadership & Strategic Management
Marketing Management
Financial Management
Organizational Behavior & Human Resource Management
This core area emphasizes the development of visionary leadership and strategic thinking capabilities required to guide organizations through dynamic and competitive environments. Students explore strategic planning, competitive analysis, corporate governance, change management, and decision-making under uncertainty. The curriculum also covers leadership theories, ethical leadership, and global business strategy. Through case studies, simulations, and leadership development exercises, students learn how to align organizational goals with long-term strategic visions, foster innovation, and lead high-performing teams.
The Marketing Management module provides comprehensive knowledge of marketing principles, consumer behavior, branding, and digital marketing strategies. Students examine market segmentation, positioning, product development, pricing strategies, distribution channels, and promotional tactics. The course integrates traditional marketing frameworks with modern tools such as social media marketing, SEO, analytics, and customer relationship management (CRM) systems. Real-world projects and marketing simulations are used to develop hands-on skills in building and executing effective marketing campaigns in a global context.
This area of study focuses on equipping students with the skills required to make sound financial decisions and manage corporate finances effectively. Topics include financial statement analysis, budgeting, working capital management, capital budgeting, risk analysis, and financial planning. Students also explore the principles of investment analysis, cost of capital, and funding strategies. Emphasis is placed on understanding how financial decisions impact organizational value and on applying financial tools for strategic decision-making in both domestic and international markets.
This module delves into the human side of organizations, examining how individuals and groups behave within workplace settings. Topics include motivation, team dynamics, organizational culture, conflict resolution, and communication. In the HRM component, students study talent acquisition, training and development, performance management, employee relations, and HR strategy. The curriculum prepares students to manage and develop human capital effectively, fostering a productive, inclusive, and engaging organizational environment. Practical insights into leadership development, employee well-being, and change management are also emphasized.