Imayam Arts and Science College, located on a sprawling 125-acre campus along the Thuraiyur-Musiri highway, is an esteemed institution renowned for its scenic surroundings, with a breathtaking mountainous backdrop.

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Kannanur, Thuraiyur,
Tiruchirappalli Main Rd,
Tiruchirappalli - 621206

Accredited with 'A' Grade by NAAC Top Programmes: BA Tamil, BA English, B.Com, B.C.A, M.Sc, MBA, MCA
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B.B.A - Business Administration

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Overview

The Department of Business Administration offers a comprehensive undergraduate program that develops managerial and leadership skills. The curriculum includes business ethics, marketing, human resource management, and organizational behavior.

Curriculum Focus

Business Ethics & Governance

Organizational Behavior

Marketing & Sales

Human Resource Management

Business Ethics & Governance

This area emphasizes the importance of ethical decision-making and responsible business conduct. Students explore corporate governance principles, ethical frameworks, and the role of integrity in leadership and management practices.

Organizational Behavior

Focusing on the dynamics of individuals and groups within organizations, this subject examines motivation, team building, leadership styles, and workplace culture to improve organizational effectiveness and employee performance.

Marketing & Sales

Covering essential concepts of market analysis, branding, consumer behavior, and strategic selling, this component prepares students to understand and meet customer needs in a competitive marketplace.

Human Resource Management

This area deals with talent acquisition, employee development, performance management, and labor relations. Students learn how to manage people effectively, fostering a productive and positive work environment.

Syllabus With Effect From 2025-26